50 common behavioural job interview questions...

Behavioural interview questions are designed to help interviewers understand how candidates have handled various work situations in the past, based on the belief that past behaviour is a good predictor of future performance.

When answering these questions, it’s important to be specific and authentic, using the STAR method (Situation, Task, Action, Result) to structure your responses. This approach helps you present clear, structured, and impactful answers that highlight your skills and experiences.

Here are 50 common behavioural interview questions along with guidance on how to answer them effectively:

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Tell me about a time when you handled a challenging situation.

💡 Answer Tip: Focus on a specific challenge, describe the actions you took, and emphasise the positive outcome.

Example Answer: "In my previous role as a customer service manager, we faced a sudden increase in call volume after launching a new product. (Situation) I needed to quickly reduce wait times while maintaining our service quality. (Task) I reallocated team resources, introduced a shift rotation, and implemented additional training sessions on the new product. (Action) As a result, we reduced average customer wait times by 30% and increased customer satisfaction ratings during that period. (Result)"

Can you describe a moment when you went above and beyond for a job?

💡 Answer Tip: Provide an example where you exceeded expectations and explain why you chose to put in the extra effort.

Example Answer: "At my last job, our IT department was under pressure to deploy an upgrade before the fiscal year-end. (Situation) My task was not only to oversee the deployment but also to ensure it was seamless for all users. (Task) I volunteered to stay late and work through the weekends, providing support and troubleshooting issues as they arose. (Action) This commitment helped us meet our deadline with a successful deployment, contributing to a 15% improvement in system efficiency. (Result)"

Have you ever made a mistake at work? How did you handle it?

💡 Answer Tip: Be honest about a mistake but focus on what you learned and how it improved your professional behaviour.

Example Answer: "Once, I misunderstood a client's specifications for a project, which caused a delay. (Situation) Realising my error, I needed to address the situation without compromising the project timeline. (Task) I immediately informed my manager and the client, apologised, and proposed a new timeline that included overtime work at no extra charge. (Action) The client appreciated my transparency and dedication, and the project was completed with commendations from the client on our customer service. (Result)"

Tell me about a time you had to handle pressure at work.

💡 Answer Tip: Describe the situation and the specific steps you took to remain calm and effective.

Example Answer: "During a product launch, our team discovered a major software bug. (Situation) As the project leader, my task was to resolve the issue promptly while keeping the launch on track. (Task) I coordinated a round-the-clock troubleshooting team and set up hourly progress checks while maintaining communication with stakeholders. (Action) We resolved the bug in time, launched successfully, and the transparency maintained stakeholder confidence. (Result)"

Can you give an example of how you've worked on a team?

💡 Answer Tip: Highlight your ability to collaborate, share responsibilities, and achieve common goals.

Example Answer: "In my previous role, we had a project that required input from several departments, which were not well-coordinated. (Situation) As the project coordinator, my task was to ensure all departments worked synergistically. (Task) I set up weekly cross-departmental meetings and created a shared digital workspace for updates and feedback. (Action) This approach improved project coordination and we completed the project 20% ahead of schedule, under budget. (Result)"

Describe a time when you had to manage conflicting priorities.

💡 Answer Tip: Explain how you organised your tasks, prioritised them, and what the results were.

Example Answer: "Last year, I was leading two major projects simultaneously. (Situation) My task was to meet both deadlines without sacrificing the quality of either project. (Task) I prioritised tasks based on their impact and deadlines and delegated specific responsibilities to team members with follow-ups. (Action) Both projects were completed on time, and the outcomes led to a 10% increase in our annual revenue. (Result)"

Tell me about a time when you showed initiative at work.

💡 Answer Tip: Focus on a situation where you identified a problem or opportunity and took proactive steps to address it.

Example Answer: "I noticed that our client follow-up process was outdated, leading to missed opportunities for additional sales. (Situation) I proposed and was tasked with leading a project to implement a new CRM system. (Task) I researched options, selected a vendor, and led the implementation process, including training the team on the new system. (Action) The new CRM system increased our sales by 25% in the first year by improving client follow-up efficiency. (Result)"

Describe a situation where you had to learn something new in a short period.

💡 Answer Tip: Share how you approached the learning process and applied the new knowledge.

Example Answer: "When our company adopted a new proprietary software last minute, I had only one week to master it before training the rest of the team. (Situation) My task was to learn the software quickly and develop a training program. (Task) I dedicated several hours each day to learning the software and collaborated with the IT department to create comprehensive training materials. (Action) My training sessions were successful, and the team was able to transition smoothly with minimal downtime. (Result)"

Have you ever had to convince a team to work on a project they weren't thrilled about? How did you do it?

💡 Answer Tip: Discuss your communication and persuasion skills, and the strategies you used to motivate the team.

Example Answer: "Our management decided to implement a project that was unpopular with the team due to its perceived redundancy. (Situation) I needed to motivate the team to embrace the project. (Task) I held a meeting to explain the strategic importance of the project, listened to their concerns, and incorporated their feedback into the project plan. (Action) This approach helped increase team buy-in and the project was completed successfully, leading to a 30% reduction in process redundancies. (Result)"

Can you describe a project that did not go as planned? What happened?

💡 Answer Tip: Explain the circumstances, your role, and how you adapted to the situation.

Example Answer: "I was managing a project aimed at reducing operational costs. Halfway through, we realised our initial approach was not generating the expected savings. (Situation) My task was to realign the project to achieve its original goals without extending the timeline. (Task) I conducted a swift re-evaluation of our strategies, involving stakeholder feedback to identify more effective measures. (Action) The revised project exceeded our cost-saving target by 5%, validating the strategic pivot. (Result)"

Tell me about a time you had to give difficult feedback to a colleague.

💡 Answer Tip: Talk about your approach to ensuring constructive and respectful communication.

Example Answer: "A colleague was consistently missing deadlines, impacting team performance. (Situation) I needed to address this issue without demoralising him. (Task) I arranged a private meeting to discuss his performance constructively, highlighting areas for improvement while acknowledging his strengths. (Action) He appreciated the candid feedback and improved markedly, helping us meet our subsequent project timelines. (Result)"

Describe a time when you had to defend your decision.

💡 Answer Tip: Explain why you made the decision, how you defended it, and the outcome.

Example Answer: "I recommended an unconventional marketing strategy that was initially met with skepticism from senior management. (Situation) My task was to defend my proposal convincingly. (Task) I presented case studies, projected outcomes, and a risk mitigation plan. (Action) My thorough preparation persuaded them to approve the strategy, which ultimately increased market share by 15%. (Result)"

Tell me about a successful presentation you gave and why you think it was a hit.

💡 Answer Tip: Highlight your preparation, the presentation style, and the audience's response.

Example Answer: "I presented our annual growth strategies to key stakeholders. (Situation) My goal was to secure their support and additional funding. (Task) I used clear visuals and concise language to highlight key points and real-time data to back up our strategies. (Action) The presentation was well-received, resulting in a 20% increase in funding. (Result)"

Have you worked on a project that required team coordination? How did you handle it?

💡 Answer Tip: Discuss how you managed communications and tasks within the team.

Example Answer: "I led a project that involved members from different departments, which was challenging due to diverse schedules and priorities. (Situation) My task was to ensure effective coordination and communication across the team. (Task) I established regular check-ins and used a project management tool to keep everyone updated and accountable. (Action) The project was delivered on time and met all its objectives, improving cross-departmental collaboration. (Result)"

Describe a time when you failed to meet a deadline. What happened, and what did you learn?

💡 Answer Tip: Be honest about the circumstances and focus on the lessons learned and how you prevent similar situations now.

Example Answer: "I underestimated the time needed for a complex project phase, causing a delay. (Situation) I had to manage the consequences and ensure it didn't happen again. (Task) I communicated openly with the client about the delay, restructured the project timeline, and increased resources on critical tasks. (Action) The project was completed with a slight delay but still met the quality standards, and I learned valuable lessons in project time management. (Result)"

Tell me about a time when you had to deal with a difficult client or customer.

💡 Answer Tip: Describe how you maintained professionalism and found a solution.

Example Answer: "A client was dissatisfied with a delivery delay and was considering switching to a competitor. (Situation) I needed to resolve his concerns and retain his business. (Task) I met with him to explain the unforeseen issues that caused the delay, provided a discount, and outlined steps to prevent future occurrences. (Action) The client decided to continue our partnership, appreciating the transparency and customer care. (Result)"

Can you give an example of a goal you reached and tell me how you achieved it?

💡 Answer Tip: Detail the steps you took to set and meet the goal, along with any obstacles you overcame.

Example Answer: "I aimed to increase our department's efficiency by 30% within one year. (Situation) As a team leader, I introduced new software tools and optimized workflows. (Task) I provided training, set clear goals, and encouraged team feedback on process improvements. (Action) We achieved a 35% increase in efficiency by the year's end. (Result)"

Describe a time when you had to juggle multiple important projects.

💡 Answer Tip: Explain your time management strategies and prioritisation methods.

Example Answer: "During a particularly busy quarter, I was responsible for three major projects simultaneously. (Situation) My task was to manage these projects without compromising on quality. (Task) I prioritized daily tasks based on urgency and impact, delegated effectively, and maintained open lines of communication with all stakeholders. (Action) All projects were completed on schedule and received positive feedback from clients. (Result)"

Tell me about a time when you had to rely on written communication to get your ideas across.

💡 Answer Tip: Provide specific examples of the kind of writing you did and why it was effective.

Example Answer: "Our remote team faced challenges with miscommunication, impacting project timelines. (Situation) I needed to ensure that complex ideas were conveyed clearly and effectively. (Task) I crafted detailed project briefs, used visual aids, and implemented a review process for key communications. (Action) This led to a noticeable improvement in project execution and fewer misunderstandings. (Result)"

Can you talk about a time when you had to be very strategic in order to meet all your top priorities?

💡 Answer Tip: Discuss your planning process and the strategic choices you made.

Example Answer: "During a resource crunch, I was tasked with maintaining productivity. (Situation) I needed to strategically allocate limited resources to ensure the most critical projects were prioritised. (Task) I assessed all ongoing projects for impact and urgency, reallocated resources accordingly, and negotiated deadline extensions where feasible. (Action) This strategy allowed us to focus on high-priority projects and meet key objectives with the available resources. (Result)"

Describe a time when you anticipated potential problems and developed preventive measures.

💡 Answer Tip: Talk about your foresight and proactive approach to problem-solving.

Example Answer: "When implementing a new IT system, I anticipated potential user resistance and technical issues. (Situation) I needed to ensure a smooth rollout. (Task) I developed a comprehensive training program and set up a support hotline in advance. (Action) These preventive measures facilitated a smooth transition with minimal disruption, and user feedback was overwhelmingly positive. (Result)"

Tell me about a time when you worked under close supervision or extremely loose supervision. How did you handle that?

💡 Answer Tip: Explain how you adjusted your work habits to fit supervisory styles.

Example Answer: "In my previous position, I transitioned from a closely supervised trainee to a manager with significant autonomy. (Situation) I had to adjust quickly to managing my own workload effectively. (Task) I set clear personal objectives, scheduled regular self-reviews, and sought feedback from peers to gauge my progress. (Action) This approach helped me thrive in an autonomous role, leading to a 20% increase in productivity in my team. (Result)"

Describe a time when you were not only responsible for leading a team, but also for doing some of the work.

💡 Answer Tip: Illustrate your ability to balance leadership responsibilities and task execution.

Example Answer: "During a critical project phase, we were short-staffed due to illness. (Situation) As the team leader, I had to manage the team and also take on some of the technical tasks myself. (Task) I redistributed the workload, prioritized tasks, and dedicated time to complete some of the technical work. (Action) This helped us stay on track, and the project was completed on time, with high praise from our client. (Result)"

Tell me about a time when you had to build a relationship with someone important. How did you go about it?

💡 Answer Tip: Focus on your interpersonal skills and strategies for building rapport and trust.

Example Answer: "I was assigned to manage a project with a new major client who was known for being particularly demanding. (Situation) Building a strong relationship was essential. (Task) I initiated regular update meetings, provided transparent progress reports, and made sure to be proactive in addressing potential concerns. (Action) My efforts led to a strong trust-based relationship, and the client became one of our most loyal accounts. (Result)"

Describe a situation in which you were able to use persuasion to successfully convince someone to see things your way.

💡 Answer Tip: Discuss how you presented your arguments and managed to sway their opinion.

Example Answer: "In a previous role, there was significant resistance to adopting a new process that would automate many tasks. (Situation) I needed to convince the senior management of its efficacy. (Task) I gathered data from similar implementations in other organizations, presented case studies, and detailed the potential ROI. (Action) My presentation persuaded the board to approve the implementation, which increased our operational efficiency by 40% within a year. (Result)"

Tell me about a time when you had to make a decision without all the information you needed.

💡 Answer Tip: Describe how you handled the decision-making process and the outcome.

Example Answer: "Our team needed to decide on a software purchase to meet an urgent requirement. (Situation) With incomplete data on user needs and potential costs, I had to make an informed choice quickly. (Task) I consulted with key team members, gathered as much quick feedback as possible, and made a provisional decision based on the best available data. (Action) The chosen software significantly improved our workflow, and further adjustments were made as more information became available. (Result)"

Describe a time when you were particularly proud of your team. What was your role?

💡 Answer Tip: Highlight your leadership and contribution to the team's success.

Example Answer: "My team was tasked with delivering a project under a very tight deadline. (Situation) As the team leader, my role was to keep everyone motivated and focused. (Task) I organized daily stand-up meetings to track progress, addressed any issues immediately, and ensured resources were available as needed. (Action) We delivered the project on time and received exceptional feedback from the client. This was a major achievement given the constraints. (Result)"

Tell me about a time when you had to adapt to a colleague’s working style in order to complete a project or achieve your objectives.

💡 Answer Tip: Explain how you adjusted your approach or attitude to work more effectively with others.

Example Answer: "I was paired with a colleague who had a very different working style; she was extroverted and preferred collaborative tasks, whereas I tend to be more introverted and task-focused. (Situation) To complete our project effectively, I had to adapt. (Task) I made an effort to schedule regular brainstorming sessions, which catered to her strengths, while she agreed to set quiet hours for focused work, which catered to mine. (Action) This adaptation led to a successful project delivery and a strong professional relationship. (Result)"

Describe a time when you were the resident technical expert. What did you do to make sure everyone was able to understand you?

💡 Answer Tip: Talk about how you simplified complex topics and ensured understanding.

Example Answer: "In my role as a data analyst, I was often asked to present complex data findings to stakeholders with little technical background. (Situation) My task was to make the information accessible to everyone. (Task) I used simple language, visual aids like charts and graphs, and real-world examples to explain the data. (Action) My presentations became popular, leading to better-informed decision-making processes in the company. (Result)"

Tell me about a time when you had to take a leadership role when you were not in charge.

💡 Answer Tip: Focus on a scenario where you naturally took the lead and guided the group towards achieving a goal.

Example Answer: "During a critical phase of a project, our project manager fell ill unexpectedly. (Situation) Although I was not the designated leader, I stepped up to guide the team. (Task) I coordinated daily meetings, delegated tasks, and communicated with stakeholders to keep the project on track. (Action) My leadership during this time was instrumental in successfully completing the project on schedule, which led to a promotion to project manager. (Result)"

Can you describe a time when your work was criticised? How did you respond?

💡 Answer Tip: Discuss how you handled the feedback positively and used it to improve.

Example Answer: "In a performance review, my manager criticised my project reporting style as too detailed and technical for executive briefings. (Situation) I needed to adjust my communication style to be more effective at the executive level. (Task) I sought feedback on how to improve, attended a workshop on executive communication, and practised with a mentor. (Action) My revised reports received positive feedback for their clarity and conciseness, which improved my presentation skills and made our meetings more productive. (Result)"

Tell me about a time when you motivated others.

💡 Answer Tip: Share the strategies you used to encourage and motivate your peers or subordinates.

Example Answer: "During a period of company restructuring, morale was low among my team. (Situation) I was tasked with boosting engagement and preventing turnover. (Task) I organised team-building activities, one-on-one meetings to address individual concerns, and implemented a 'kudos' peer recognition program. (Action) These initiatives resulted in a noticeable improvement in team spirit and a reduction in turnover by 15% over the next six months. (Result)"

Describe a time when you delegated a project effectively.

💡 Answer Tip: Explain how you assigned tasks, communicated expectations, and monitored progress.

Example Answer: "I was overseeing a project with a tight deadline while simultaneously managing several other responsibilities. (Situation) Effective delegation was crucial to meet the deadline without compromising quality. (Task) I assigned tasks based on each team member's strengths and expertise, set clear expectations, and established milestones for progress checks. (Action) The project was not only completed on time but also received commendation from our client for its excellence. (Result)"

Tell me about a time when you missed an obvious solution to a problem.

💡 Answer Tip: Be honest about your oversight and focus on how you rectified the situation.

Example Answer: "Once, I spent days trying to improve our website’s load time through various technical tweaks. (Situation) The solution was elusive until I discussed it casually in a team meeting. (Task) A junior developer suggested checking the image file sizes, which had been overlooked. (Action) After resizing images, the load time improved by 50%. This experience taught me the value of team collaboration and that sometimes the simplest solutions are easily overlooked. (Result)"

Describe a time when you foresaw a problem in a project. What did you do to prevent the problem?

💡 Answer Tip: Illustrate your proactive measures and the outcome of your foresight.

Example Answer: "While planning a product launch, I noticed that the marketing and product development timelines were misaligned, which could delay the launch. (Situation) I coordinated a joint meeting to realign both teams’ milestones. (Task) We adjusted the development schedule and expedited marketing preparations. (Action) This proactive adjustment ensured that both teams worked in sync, and we launched the product successfully without delays. (Result)"

Tell me about a time when you had to analyse information and make a recommendation.

💡 Answer Tip: Discuss how you gathered data, analysed it, and the basis of your recommendation.

Example Answer: "Our company was considering expanding into a new market, and I was tasked with analysing the market feasibility. (Situation) I gathered data on market trends, competitor analysis, and consumer behaviour. (Task) After thorough analysis, I recommended a phased entry approach to mitigate risks. (Action) The board accepted my recommendation, and the initial phase showed a promising 25% growth in market share, validating the strategy. (Result)"

Describe a time when you were faced with a stressful situation that demonstrated your coping skills.

💡 Answer Tip: Focus on how you managed your stress and maintained your performance.

Example Answer: "During a critical system outage, I had to manage the team tasked with fixing the issue while also communicating with affected clients. (Situation) The stress was intense as both tasks were critical. (Task) I delegated the technical troubleshooting to trusted team members while I focused on client communication, ensuring transparency and frequent updates. (Action) This approach not only resolved the issue efficiently but also maintained client trust and satisfaction. (Result)"

Tell me about a time when you used your presentation skills to influence someone’s opinion.

💡 Answer Tip: Explain how you prepared, presented, and persuaded effectively.

Example Answer: "I was presenting a new strategic initiative to skeptical senior managers. (Situation) My objective was to get their buy-in. (Task) I used a compelling presentation that included data analytics, forecast models, and a clear depiction of potential ROI. (Action) My presentation effectively changed their initial doubts, and they approved the initiative, which later increased our operational efficiency by 30%. (Result)"

Describe a time when you had to use your written communication skills to get an important point across.

💡 Answer Tip: Provide an example where your ability to write clearly and persuasively was critical.

Example Answer: "I needed to convince our board to increase the budget for a key project. (Situation) Given their busy schedules, I had to rely on a concise, persuasive written proposal. (Task) I outlined the benefits, addressed potential concerns preemptively, and provided clear ROI calculations. (Action) The board approved the budget increase, citing the clarity and thoroughness of my proposal. (Result)"

Tell me about your proudest professional accomplishment.

💡 Answer Tip: Describe the achievement and why it was significant for you and your company.

Example Answer: "My proudest moment was leading a project that turned around the performance of an underperforming product line. (Situation) I was tasked with identifying barriers to success and implementing solutions. (Task) I led a cross-functional team to redesign the product and re-strategize the marketing approach. (Action) The relaunch was a success, resulting in a 50% increase in sales over the next year. (Result)"

Describe a time when you saw some problem and took the initiative to correct it rather than waiting for someone else to do it.

💡 Answer Tip: Highlight your initiative and the impact of your actions.

Example Answer: "I noticed that our customer feedback was not being systematically recorded or analyzed. (Situation) Recognizing the need to better understand customer sentiments, I proposed the development of a feedback system. (Task) I led the design and implementation of a new feedback tool that integrated with our existing CRM software. (Action) This initiative provided valuable insights into customer satisfaction and led to significant improvements in our product and service offerings, boosting customer retention by 20%. (Result)"

Tell me about a time when you worked effectively under pressure.

💡 Answer Tip: Detail how you prioritised tasks and managed your stress levels.

Example Answer: "The final week before a major product release, we encountered several critical bugs. (Situation) As the lead developer, it was my responsibility to ensure these issues were resolved without delaying the launch. (Task) I organized overnight coding sessions, systematically addressing each bug, while maintaining clear communication with the project manager and stakeholders about our progress. (Action) We resolved all issues in time for the launch, which went smoothly and was well-received by users. (Result)"

Can you give an example of how you set goals and achieve them?

💡 Answer Tip: Discuss how you define realistic goals, plan your approach, and monitor your progress.

Example Answer: "I aimed to enhance my team’s efficiency by 40% within six months. (Situation) I initiated a comprehensive review of our current processes and identified key areas for improvement. (Task) I implemented new software tools, streamlined workflows, and conducted training sessions to ensure all team members were proficient in the new system. (Action) These changes resulted in a 45% increase in productivity, surpassing our initial goal. (Result)"

Describe a time when you had to interact with a difficult client. What was the situation, and how did you handle it?

💡 Answer Tip: Emphasise your communication skills and how you managed to address the client’s needs.

Example Answer: "A client was consistently dissatisfied with the drafts of a marketing strategy we presented, despite numerous revisions. (Situation) I arranged a meeting to directly address their concerns and clarify expectations. (Task) Through careful questioning, I uncovered their core objectives and reassured them of our commitment to meeting their needs. (Action) This approach resolved misunderstandings and led to a strategy that satisfied the client, resulting in a long-term partnership. (Result)"

Tell me about a time when you improved a process.

💡 Answer Tip: Share the steps you took to identify the issue, propose changes, and implement them successfully.

Example Answer: "I identified a bottleneck in our inventory management process that was causing delays in shipment. (Situation) To improve this, I analyzed the existing workflow and identified inefficiencies. (Task) I implemented an automated system that streamlined the entire process, from inventory checking to order fulfillment. (Action) This improvement reduced processing time by 30% and significantly improved our delivery turnaround times. (Result)"

Describe how you handle a situation if you were required to finish multiple tasks by the end of the day, and there was no conceivable way that you could finish them.

💡 Answer Tip: Focus on how you prioritise, manage expectations, and communicate with stakeholders.

Example Answer: "Faced with an overwhelming workload one day, I had to prioritize my tasks effectively. (Situation) I quickly assessed the urgency and impact of each task. (Task) I completed those that were critical for business operations first and communicated with stakeholders about realistic deadlines for the rest. (Action) My approach ensured that crucial tasks were not delayed and stakeholders were kept informed, preventing any negative business impact. (Result)"

Tell me about a time you needed to get information from someone who wasn’t very responsive. What did you do?

💡 Answer Tip: Discuss your persistence and the communication techniques you used.

Example Answer: "I needed crucial data from a colleague who was notoriously slow to respond, which was delaying a report. (Situation) I decided to directly and respectfully engage with them to explain the urgency of the information. (Task) I also offered assistance to help them retrieve the data if they were too busy. (Action) This proactive approach not only expedited the information retrieval but also improved our working relationship. (Result)"

Describe a time when you had to make a tough decision that affected your team.

💡 Answer Tip: Explain the decision-making process and how you communicated with your team.

Example Answer: "Due to budget cuts, I had to decide to reduce my team's size. (Situation) Knowing the impact this would have, I carefully considered all alternatives. (Task) I chose to implement a voluntary redundancy scheme combined with a re-skilling program for those who remained. (Action) This approach minimized disruption and maintained morale as we navigated the changes. (Result)"

Tell me about a time when you were new to a task and had a lot to learn. How did you tackle the learning curve?

💡 Answer Tip: Share your strategies for learning new things efficiently and effectively.

Example Answer: "I was assigned to manage a project that involved advanced machine learning, a subject I was not familiar with. (Situation) Eager to succeed, I immersed myself in learning through online courses, workshops, and by consulting with experts within the company. (Task) My proactive learning paid off, allowing me to effectively manage the project and contribute ideas. (Action) The project was a success, leading to its adoption across the company. (Result)"

Can you describe a time when you had to give up on a project or change your approach halfway? How did you handle it?

💡 Answer Tip: Discuss your flexibility and adaptability in shifting circumstances.

Example Answer: "Halfway through a marketing campaign, it became clear that our approach was not resonating with our target audience. (Situation) I convened the team to review our strategy and data. (Task) We pivoted to a more digital-focused approach after identifying higher engagement rates online. (Action) This change doubled our engagement metrics and significantly increased ROI on the campaign. (Result)"

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